Discover the art of crafting a winning pitch with insights on storytelling, authenticity, and balancing purpose with profit. This post for start-ups emphasises the value of networking and refining ideas through feedback, ensuring your presentation resonates and leaves a lasting impression.
By focusing on both sales and marketing, social impact organisations can boost their effectiveness, efficiency and bottom lines, accelerate progress towards their core purpose and ultimately have a greater impact on the world.
Whether you’re an aspiring social entrepreneur or you’ve been in the game for years, chances are that you’ve got some competition – and will continue to have more in the years to come. In a world that’s becoming increasingly concerned with social impact, just how do you and your organisation stand out from the crowd?
Regardless if you’re a budding social entrepreneur or a seasoned professional, there’s always room for improvement when it comes to a successful pitch. So, without further ado, here are some tips for perfecting yours.
When the double bottom line of impact and profit are on your mind as a social entrepreneur, it’s easy to overlook (or even hide from) marketing. However, to achieve both, effective marketing is an essential thing to have in your operational toolbox.
Christmas is a time for giving, sharing and celebrating, but it can also be a time that gets overwhelming with events, traditions and expectations — so how can you tie in your love for the work social enterprises are doing, with the never-ending Christmas to-do list?
Whether you are working on poverty reduction, mental health or environmental issues, there are hundreds of organisations and enterprises out there doing similar work and releasing communication materials of their own. It can feel overwhelming to be bombarded with so many numbers, statistics, and reports—especially when many people find it easier to tune out. So, how can we keep our audience’s attention? How can we tell stories that convince them to care?
Right now, in Australia and indeed globally, there’s a big, audacious story that needs to be told because of its potential to transform the world we live in: the story of the Aussie social enterprise movement.
With social enterprise being a largely unregulated term in Australia, organisations in the cause space need to work even harder to be transparent and build loyalty and trust. Luckily, we can draw on the power of social media to find and nurture our tribe of trusting followers. Here are four posts you can schedule in that focus on building trust.
Today it is no longer just enough for a brand to be “good”; it must also be “cool.” It must have great design and a great story, and it must be an object of desire.
A compelling pitch is much more than a summary of what you do — it’s a powerful tool to unlock opportunities, form relationships with investors or volunteers, attract funding, and inspire new audiences. Here’s five fundamentals for making your pitch unforgettable – because no matter what challenge you’re working on, your future could depend on the quality of your spiel.
Hearing input directly from your customers can be daunting for a social entrepreneur. You’ve likely put everything on the line for an idea that you believe in and while you know that seeking input from customers can be valuable, it can be a confronting exercise! Many entrepreneurs avoid research because of this, but those who do know that the payoff is big.
Award ceremonies are calendar fixtures in every industry, including social entrepreneurship and sustainability, and those that don’t put themselves forward stand to miss out. As the saying goes, “you’ve got to be in it to win it”.
A convincing pitch is a powerful tool to unlock opportunities, form key relationships with investors or volunteers, attract funding, and inspire new audiences. And, for charities and social enterprises in particular, a single pitch could really be “make or break”. So here we’ve distilled the five fundamentals to perfecting your pitch, because no matter what sector you’re working in, your future could depend on the quality of your spiel.
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