From Storytelling to Social Change
Jay Boolkin
August 26, 2020
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Whether you are working on poverty reduction, mental health or environmental issues, there are hundreds of organisations and enterprises out there doing similar work and releasing communication materials of their own. It can feel overwhelming to be bombarded with so many numbers, statistics, and reports—especially when many people find it easier to tune out. So, how can we keep our audience’s attention? How can we tell stories that convince them to care?
