There are numerous ways of differentiating and staying ahead of your competition. One best practice would be to get the attention and recognition your purpose-driven initiative deserves.
Why is it that if a woman says she is going to change the world, the assumption is that she’s launching a not-for-profit organisation, a charity? While if a man says he is going to change the world, the assumption is that he’s launching a for-profit business? A powerful piece written by Cindy Reese Mitchell, CEO at The Mill House Ventures Ltd., on how the gender norms that hobble women’s full participation in business also applies to those who are passionate about social innovation.
