Making Customer Research Pay-off for Your Social Enterprise
Jay Boolkin
March 15, 2019
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Hearing input directly from your customers can be daunting for a social entrepreneur. You’ve likely put everything on the line for an idea that you believe in and while you know that seeking input from customers can be valuable, it can be a confronting exercise! Many entrepreneurs avoid research because of this, but those who do know that the payoff is big.
