Whether you are working on poverty reduction, mental health or environmental issues, there are hundreds of organisations and enterprises out there doing similar work and releasing communication materials of their own. It can feel overwhelming to be bombarded with so many numbers, statistics, and reports—especially when many people find it easier to tune out. So, how can we keep our audience’s attention? How can we tell stories that convince them to care?

Mikhara Ramsing is a 2018 Westpac Social Change Fellow, a social entrepreneur and businesswoman, an activist for culturally and linguistically diverse (CALD) LGBTIQA+ inclusion, a QLD Young Australian of the Year nominee, a mentee and mentor. But just two years ago as she considered applying for the Westpac Social Change Fellowship, she shares how she was struck with feelings of self doubt as she wondered whether this was a program for people far more qualified than her.