Why is it that if a woman says she is going to change the world, the assumption is that she’s launching a not-for-profit organisation, a charity? While if a man says he is going to change the world, the assumption is that he’s launching a for-profit business? A powerful piece written by Cindy Reese Mitchell, CEO at The Mill House Ventures Ltd., on how the gender norms that hobble women’s full participation in business also applies to those who are passionate about social innovation.