Although we’re living in unprecedented times and every path is unique, we found that some lessons come in handy over and over again. News and stress about the coronavirus from around the world are creating significant uncertainty among leaders, employees and customers. Beyond common sense measures, we wanted to provide a list of practical tips, tactics and strategies to help you make quick and needed decisions to help you navigate through these stormy times.

Pandemics like the H1N1 influenza of 2009 have not only set the stage for novel approaches to public health concerns, but have joined the global financial crisis in welcoming new entrepreneurial activities that address both economic and societal concerns. The outbreak of COVID-19 is affecting our lives as social enterprise founders, managers, funders, and volunteers—and it will continue to do so in several ways.

Where social entrepreneurs and social impact workers have been aware of systemic inequalities that have existed for decades, the emergence of coronavirus has made these clearer for the rest of the world. COVID-19 has presented the world with a new look at how individuals or certain groups are exposed to health crises, food shortages, job insecurity, and more. It is becoming increasingly clear outside the social enterprise sector that social impact entrepreneurs and companies are needed in this space.

With social enterprise being a largely unregulated term in Australia, organisations in the cause space need to work even harder to be transparent and build loyalty and trust. Luckily, we can draw on the power of social media to find and nurture our tribe of trusting followers. Here are four posts you can schedule in that focus on building trust.